About Equi-Ads

25 years of great results

Now in its 25th year of publication, Equi-Ads is still providing advertisers with the best exposure to potential customers. In these difficult times, a free quality magazine, with a proven track record and distribution you can rely on, has never been more sought after.

The magazines are distributed free of charge through a network of nationwide tack shops, feed merchants, country chain stores and equestrian centres. As we are happy to carry inserts for advertisers, it is very easy to obtain an independent printers guaranteed certificate of insertion confirming the actual numbers of magazines in circulation, so you know for certain how many magazines are carrying your message to your potential customers. Periodic review and adjustment ensures that distribution outlets receive adequate quantities to satisfy demand, throughout the month, without waste.

Unbeatable value

Our high circulation and competitive advertising rates provide advertisers with a highly cost effective rate per thousand.

Equi-Ads’ editorial is second to none in depth and coverage

Each month topical articles on feeding and healthcare are provided by experts in the various fields, together with training and behavioural features, all designed to provide the reader with practical advice on building a better relationship with their horse and ensuring their well being. We also offer dedicated sections tor field & stable plus tack & turnout, amongst  other equestrian topics. What better backdrop could an advertiser have for promoting their products to a relevant audience?

Advertisement positioning is carefully planned to ensure maximum response for advertisers.

Equi-Ads thrives on the success of its advertisers

Advertising is Equi-Ads’ sole source of revenue and with one of the highest advertising repeat rates in the business, Equi-Ads delivers unbeatable value for its advertisers year after year. In Equi-Ads, every advertisement is important regardless of size and our team works hard to ensure the highest possible commercial response by tailoring a package to suit each advertiser.


Equi-Ads has been servicing a readership of amateur and professional equestrian owners, breeders and competitors for the past 24 years. Our readers tell us not to change a thing – they like our no frills, no waste policy and describe Equi-Ads as the grown-up Equestrian magazine, which they keep for future reference, rather than flick through and discard.

Targeted advertising

With its unique structure, Equi-Ads can offer advertisers the opportunity to advertise nationally throughout the UK, or select Scotland only or England & Wales only. Whatever printed approach you choose, this will be backed up by our extensive website, and social networking support. We can create a promotional package including Advertising, Advertorials, Competitions, Giveaways, Tried & Tested and New Product deals that best suits your objectives and your budget.

For 25 years advertisers have been getting results with Equi-Ads – are you getting the results your product deserves?

Equi-Ads is published by Stone Leisure Publishing Limited – Andrew House, Granville Road, Sidcup, Kent DA14 4BN